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Privacy Policy

Effective Date: 29/05/2026

1. Introduction

Niche by Vitium Pty Ltd (“Niche Surfaces”, “we”, “our”, or “us”) is committed to protecting your privacy and handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you interact with our website, products, services and business operations.
By using our website or providing personal information to us, you agree to the practices described in this Privacy Policy.

2. Who We Are

Niche Surfaces Pty Ltd

Address:
95 Motivation Drive,
Wangara WA 6065


Email: info@nichesurfaces.com.au
Phone: +61 407 881 211
Website: www.nichesurfaces.com.au

3. Personal Information We Collect

We may collect personal information including:

Contact Information

  • Name
  • Company name
  • Job title
  • Email address
  • Phone number
  • Postal address

Project Information

  • Architectural or design requirements
  • Product specifications
    Page 2 of 7 Niche Surfaces Privacy Policy
  • Design preferences
  • Sample requests

Website Information

  • IP address
  • Browser type
  • Device information
  • Website usage data
  • Referral sources
  • Pages visited
  • Time spent on website

Marketing Information

  • Newsletter subscriptions
  • Event registrations
  • Downloaded resources
  • Communication preferences

Business Relationship Information

  • Distributor enquiries
  • Trade account applications
  • Supplier information
  • Customer correspondence

4. How We Collect Information

We may collect personal information when you:

  • Visit our website
  • Submit an enquiry
  • Request product samples
  • Subscribe to newsletters
  • Download technical documents
  • Register for events
  • Contact us by phone, email or online forms
    Page 3 of 7 Niche Surfaces Privacy Policy
  • Apply for a trade account
  • Engage with us through social media
  • Participate in surveys or promotions

We may also collect information automatically through website technologies such as cookies and analytics tools

5. Why We Collect Personal Information

We collect personal information for purposes including:

  • Responding to enquiries
  • Providing product information
  • Processing sample requests
  • Supporting architects, designers and fabricators
  • Managing customer relationships
  • Improving our products and services
  • Delivering marketing communications
  • Conducting market research
  • Managing events and exhibitions
  • Meeting legal and regulatory obligations
  • Protecting our business interests

6. Marketing Communications

We may use your personal information to provide:

  • Product updates
  • Technical information
  • Industry news
  • Event invitations
  • Marketing communications
  • Educational content
    You may opt out of receiving marketing communications at any time by:
  • Clicking the unsubscribe link in emails; or
  • Contacting us directly.
    Page 4 of 7 Niche Surfaces Privacy Policy

We will comply with the requirements of the Spam Act 2003 (Cth).

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

  • Improve website functionality
  • Analyse website traffic
  • Understand visitor behaviour
  • Personalise user experiences
  • Support marketing activities
    Cookies generally do not identify individuals directly but may collect information relating
    to website usage.
    You can control cookie settings through your browser preferences.

8. Third-Party Services

We may use third-party service providers to assist with:

  • Website hosting
  • Customer relationship management (CRM)
  • Email marketing
  • Analytics services
  • Cloud storage
  • Event management
  • Business operations
    These providers may have access to personal information only to perform services on our
    behalf and are expected to maintain appropriate privacy protections

9. Disclosure of Personal Information

We may disclose personal information to:

  • Employees and contractors
  • Distributors and authorised partners
  • Professional advisers
  • Technology service providers
    Page 5 of 7 Niche Surfaces Privacy Policy
  • Regulatory authorities
  • Government agencies where required by law
    We do not sell personal information to third parties.

10. Overseas Disclosure

Some service providers we use may store or process information outside Australia. Where overseas disclosure occurs, we take reasonable steps to ensure personal information is protected in a manner consistent with Australian privacy laws.

11. Storage and Security

We take reasonable steps to protect personal information from:

  • Unauthorised access
  • Misuse
  • Loss
  • Interference
  • Modification
  • Disclosure

Security measures may include:

  • Secure cloud storage
  • Access controls
  • Password protection
  • Encrypted communications where appropriate
  • Staff confidentiality obligations


Despite our efforts, no method of electronic transmission or storage can be guaranteed as completely secure.

12. Access and Correction

You may request access to personal information we hold about you.
You may also request corrections if information is inaccurate, incomplete or outdated.
Requests can be submitted using the contact details provided below.
We may require verification of identity before providing access.

13. Retention of Information

We retain personal information only for as long as reasonably necessary to:

  • Fulfil business purposes;
  • Comply with legal obligations;
  • Resolve disputes; and
  • Enforce agreements.
    When personal information is no longer required, we take reasonable steps to securely
    destroy or de-identify it.

14. Third-Party Websites

Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content or security of external websites.
Users should review the privacy policies of those websites independently.

15. Children’s Privacy

Our products and services are intended for business, trade and professional audiences.
We do not knowingly collect personal information from children under the age of 16.

16. Complaints

If you believe your privacy has been breached, please contact us using the details below.
We will investigate complaints and respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact:
Office of the Australian Information Commissioner (OAIC)
Office of the Australian Information Commissioner

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be published on our website and become effective upon publication.
We encourage users to review this policy periodically

18. Contact Us

For privacy-related enquiries, access requests or complaints, please contact:

Niche by Vitium Pty Ltd
95 Motivation Drive,
Wangara WA 6065
P: +61 407 881 211
E: info@nichesurfaces.com.au
Website: www.nichesurfaces.com.au